The goal of any content marketer or producer is, of course, to have as many people read their work as possible. Moreover, these days that include ensuring social media users share your material. However, of course, everyone is attempting to do this, and those who are adept at it succeed since only a small percentage of information gets widely shared.
That being said, if you are in the center of the pack, your content marketing efforts will generally not pay off. Instead, you must separate yourself from the crowd and put yourself in the lead. However, how can you do this? Let us examine helpful thoughts that might transform your idea from mediocre to outstanding.
1. Contribute Something Original To The Conversation
You need to develop original articles, films, podcasts, and visual material to increase your content’s shareability and, by extension, its exposure.
Do not just follow the lead of your rivals. Attempt to think of methods to improve upon current practices. What if you could enlighten your readers with new information gleaned from your study? Maybe it would be more effective for you to provide other methods of information consumption for your followers if you notice that they prefer them to text. One strategy for making the content more viral is to adopt a more passionate tone, moving away from the “sales” approach used by the competition.
2. Put Out Lists That Dominate The Competition
People do not read every word on blogs and websites; instead, they scan, as was shown by eye tracking experiments conducted by Nielsen Norman Group in 1997 and widely publicized online. Yet, after more than two decades, follow-up research found no significant changes in audience behavior.
3. You Must Be Aware Of Your Rivals
Reading the blogs, newsletters, and social media postings of your competitors might inspire you for your own brand’s content. Then, check their online customer service and how they are dealing with complaints. Finally, use their methods to construct your ideas, but do not plagiarise.
Optimizing your content by the SEO Hobart top-ranked website will, thus, increase its potential for virality. You may check the number of words in posts, the H2 – H3 tags, the Meta description, and the title of the blogs on the competitor’s site by using a browser plug-in like Ahrefs, which organizes the blog page logically.
The best material is that readers can quickly scan for key information. If someone is short on time, they may quickly browse the list and focus on the most interesting information.
List articles may be used to teach people something new, but they could also be a lot of fun, which increases the likelihood that people will share them with their friends.
4. Check Out The Feedback
It is important to read the comments if you want to engage with a group on your blog or social network. People’s comments will inspire you to write on topics you had not thought about before or from a new angle. Instead of worrying that no one is responding to your work, you may peruse the feedback given on related sites. Take in the Twitter feeds. Read the comments for Facebook updates. Read the comments on Google+.
5. Feel Good About Yourself
Perhaps we like the feelings of anger, fury, fear, and contempt that come with watching the news. However, unfortunately, the same cannot be said for the online material. Therefore, it is crucial to employ (and generate) pleasant emotions if you want the work to be shared.
According to a survey by OkDork, 72% of the most popular 10,000 online postings were characterized by good sentiments. On the other hand, negative feelings received just about a third of that. There was no other bad feeling significant enough to notice. All of them were grouped under “other.”
People use what they post online as a reflection of which they are, and no one likes the idea of being labeled as angry, depressed or irritated. Consequently, you should emphasize the good in your narratives.
6. Make Images That People Want To Share
There is a reason stock photographs are named “stock,” and there is a reason most people don’t like them or other things that have the “stock” feature.
They seem and act artificial, robotic, and lack any human qualities. Exactly the opposite of whatever you need from material that can be easily shared. Make your online presence more personable. Genuine, unprocessed photographs always seem to work best.
7. Remember To Use The CTA
Now you know several paths you may take to make your site’s content more shareable. But, even while you try to improve the quality of your posts by adding images, details, and value, don’t forget the single most effective way to persuade people to spread the word about your work: a clear and compelling call to action urging people to share the articles with their social circles.
Including a call to action as a note after your blog articles is a simple way to increase the number of times your material is shared.
8. Keep Abreast Of Recent Developments
It is easy to find newsworthy occurrences relevant to your field daily. Consider what Livestrong’s decision to distance itself from its founder implies for the future of similar groups. Read, watch, and listen to the news, and you will soon be able to draw connections to what you know. Inevitably, the more you practice, the easier it will become.
9. Facilitate Communication By Making It Simple To Spread
Make it simple for people to share your material if you want them to. For example, if you want readers to share your content, make sure the share button is easy to find, which means placing it towards the beginning and conclusion of the text.
Please do not hesitate to ask for some of their shares, either. That is why it is important. If those email pop-ups, can get people to share, then why not? If even 1% more people decide to share because you asked, it can make a difference, so long as you do not make it like those nasty pop-ups.
10. Write Grabbing Headlines and Speak to Your Audience in Their Language to Capture Attention
A simple Google search may find hundreds of guides on how to construct a compelling headline. Some people argue that to make material that will be shared widely and not abbreviated in search engine results, you should keep the headlines basic, straight, and brief. However, do not count bigger headlines out for spreading and engagement either.
Vice often publishes lengthier headlines with more conversational tones, but this one is still short at only 12 words. It is creative and efficient in teasing your curiosity, making you want to learn more. Test out several approaches to find what resonates with your target market.
It takes finesse to create content that people will want to share. Unfortunately, just a few minutes spent browsing Twitter and LinkedIn will show you a wealth of articles begging you to “please share me,” a tone you should strive to avoid adopting in your work.